I was briefed to create social content that would remind small business owners of FedEx’s amazing hub technology during peak season – a particularly chaotic and stressful time for business owners.


With “oddly satisfying” videos taking over social media, we created a series of satisfying animations – designed to show off FedEx’s amazing hub, while also offering a mindful escape for stressed out business owners.

The first post received over 1M organic impressions in the first 24 hours. With the following 3 videos achieving similar results. Overall, FedEx broke records for the most positive sentiment and engagement over a peak season campaign than ever before.